The is the front man of the Church of Stop Shopping, a New York-based anti-consumerist congregation that is catching the attention of America's through their "preach-outs" in the very heart of mass consumption all over the United States, such as distribution chains and entertainment and leisure franchises like Starbucks (see The Starbucks theater) or Disney stores.
Reverend Billy is the creation of the author/actor Bill Talen and garnered notice since 1997 through sidewalk preaching to eager crowds in Times Square during the Mayor Giuliani era. Since then, dozens of actions have been staged and a book and a documentary about the Church of stop Shopping have been released.
Have a read at a few Words from the Reverend, at some Starbucks literature about him (WHAT SHOULD I DO IF REVEREND BILLY IS IN MY STORE?) and at Reverend Billy's response to it: WHAT SHOULD I DO IF REVEREND BILLY IS IN MY STORE?.
LICK-A-LUYA!!!
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